During the award ceremony held on February 26th, the Recaro Zero.1 Elite was honored as one of the winners with the coveted international
iF Design Award 2016, specifically in the category "Babies + Kids" at the BMW World in Munich. The number of competitors was huge; the jury of 58 high-profile international experts assessed nearly 5,300 entries from 53 countries in order to determine who would receive the coveted seal of excellence.
The Zero.1 Elite, this year’s highlight product from the child seat manufacturer Recaro Child Safety, satisfied the jury with its modern and functional design, excellent quality in terms of materials and their processing and not least because of the particularly innovative approach. “The revolutionary combination of a 360 degree rotatable child seat with an integrated removable infant carrier makes the Recaro Zero.1 Elite a world first. The light weight infant carrier weighs only 2.9 kilograms and can also be secured onto the most popular stroller brands. The Zero.1 Elite can be used as a reboarder from birth to approximately 4.5 years (18kg). That's a great package and we are proud of such a major award!” says Stefan Gebhardt, Head of Engineering at Recaro Child Safety.
“The simple, intuitive handling as well as the best comfort were very important us. With the possibility to rotate the seat, children can be easily placed in the car and taken out again. In addition, all important functions can be operated with one hand. For comfortable travelling, the seat has a height adjustable headrest and a recline position. In terms of the product design, it is important that the similarity to the Optia and thus the new design line of the Recaro product family are visible. This makes the Zero.1 recognizable as a true Recaro product of the latest generation at first sight!” explains Tomas Grupp, Industrial Designer at the RECARO Holding.
The Zero.1 Elite will be introduced to the market in eight colors in autumn 2016. Even before the official launch, the Zero.1 Elite has already won an Innovation Award at the "Kind + Jugend" trade fair, it was named “Best Product 2015/2016" at the Plus X Award and now the iF Design Award brings home the latest trophy for Recaro. "Good design is not a coincidence at Recaro. We are always striving for the perfect combination of functionality, ergonomics and aesthetics. We call this ‘Ingenious Design’. This concept gives our designers a clear orientation for their work and at the same time it differentiates us from our competitors. I am very happy that this has also been recognized by the judges of renowned design competitions!" states Susi Schnedelbach, Marketing Manager at RECARO Child Safety.
iF Design Award
For over 60 years, the iF Design Award has been recognized worldwide as a label of design excellence. The iF logo is an internationally established symbol identifying outstanding achievements in design. The iF Design Award is one of the worldwide leading design awards.
From February 27th until May 29th 2016 the award-winning Zero.1 Elite will be featured in one special show in the iF design exhibition Hamburg. The iF design exhibition Hamburg is a permanent exhibition located in the very center of Hamburg’s HafenCity, the place to go for those with a special interest in design and architecture. Address: Hongkongstrasse 6, 20457 Hamburg, Germany
Picuture (left to right): Hartmut Schürg, Stefan Gebhardt, Kai Weisskopf, Tomas Grupp, Susi Schnedelbach, Djunianto Ko